Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it already because these tools are Google Alerts. By using Google Alerts for marketing, you can track mentions of your brand and look for new focus areas for your campaigns.
By using Google Alerts for marketing, you can track mentions of your brand and look for new focus areas for your campaigns.
These are some of the tools we use to create the most successful ad campaigns and generate visibility for your business.
Set Google Alerts for the names of your company, products, and top executives to find opportunities for backlinks. High-quality backlinks boost your ranking on Google’s search engine results page (SERP). After all, you want to know which sites are linking to your content and are helping to generate website traffic.
New Content Ideas
Google Alerts is also an excellent tool for finding new content ideas. Keep an eye on discussion forums to see what questions people are asking about your product or the problems your product solves.
Use Google Alerts to stay on top of what’s going on in your industry. Creating alerts around key industry phrases ensures you'll never miss timely news updates or an opportunity to participate in a forum discussion.
Leaving a thoughtful comment on someone else's blog can increase visibility, grow your community and demonstrate thought leadership in your industry.
Google Alerts is one of the easiest ways to monitor online mentions of your company in real time. The minute your content is indexed by Google's search bots, you're notified by email. In addition to mentions in online articles and blogs, you can also be notified of mentions in social media conversations.